Erickson Marketing, Inc.
Contact: Donna Erickson
Address:
 		 2214 Arnold Palmer Drive
Minneapolis, MN  55449
Phone: (612) 669-5548
Alt. Phone:
Fax:
E-mail: Donna@EricksonMarketingInc.com
Web site:
 		 www.EricksonMarketing.com
Description of Service(s):

Erickson Marketing, Inc. works exclusively with law firms. We can help your firm with a specific project or serve as your outside marketing department. Erickson Marketing, Inc. works with firms to develop and implement a wide range of business development and marketing programs to keep clients, expand their client base, and increase revenue.  

Our promise:You will receive practical marketing advice at cost-effective rates.

When you hire Erickson Marketing, you work directly with Donna Erickson - a law firm marketing professional with more than 18 years of hands-on marketing experience inside law firms. Donna is one of Minnesota's most experienced and recognized authorities in the field of law firm marketing. She is a past President of the Legal Marketing Association's (LMA) Minnesota Chapter and consults with law firms nationally. Donna has an excellent rapport with lawyers. She has been successful in helping lawyers reach their goals utilizing her greatest strengths: initiative, creativity, and organization.

Areas of Practice:

Web site audits; refresh and redesign; content improvement

Advertising audits

Client retention programs

Client service programs

Client surveys

Strategic marketing plan development and implementation oversight

Coaching and training

Branding

Target marketing

Communications and support materials

New law firm start-ups

Project management services

Experience:


  • Strategic Legal Marketing and Web Consultant since 2005

  • Director of Business Development & Marketing for Briggs and Morgan, P.A. (160+ lawyers) for 10 years from 1995-2005

  • Executive Director of the American Alliance City of Creditor Attorneys (AACA) 1992-1994

  • Director of Marketing for Messerli & Kramer (23+ lawyers) 1989-1992

  • Legal sales representative for CPT Corporation in the Twin Cities market

  • Marketing Product Manager, Competitive Analyst and Vertical Marketing Manager, CPT Corporation

  • Paralegal and Office Administrator, Nichols & Willeke (now Nichols, Kaster & Anderson)


Testimonials:

“Donna led the way in educating our firm's management and attorneys--from the newest associate to the most senior shareholders--about the importance, and the ways, of law firm marketing. She developed innovative plans that were readily endorsed by firm leaders, accepted by attorneys and commented upon favorably by clients. Donna enthusiastically assisted several practice groups with setting specific, realistic goals and following up with plans to achieve those goals.  She also developed our program to design and implement client teams and client service initiatives. Donna's very practical, experienced and simply great to work with.” - Alan H. Maclin, President, Briggs and Morgan, P.A.

“Donna Erickson played a key role in the development and content of our biannual report to clients -- she is ‘the real deal’.” -Thomas J. Shroyer, President and CEO, Moss & Barnett, P.A.

States Served
Nationwide

Area(s) of Practice:
Legal Marketing
Speakers Bureau

States Serviced:
Minnesota
Wisconsin

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